Mirth Studio

wner and creator of Mirth Studio, Sally Bennett first found her way to flooring as a decorative painter, taking commissions to create back breaking, hand-painted floors. Sally built her career on the basis of a finely tuned craft and an entrepreneurial spirit, these qualities creating the opportunity to fill a hole in the flooring market with elegant, colorful and patterned hardwood floors. Initially drawn to the motifs of traditional cement and ceramic tiles, and inspired by the lack of diversity in hardwood, Sally created the early Mirth Studio designs: hand-painted patterns that were then digitally printed onto square oak tiles.

During the winter of 2020 Mirth took an important step towards the improvement of its raw material and manufacturing chain. Mirth partnered with one of the leaders in the hardwood flooring industry who produces eco-friendly, engineered, wide-plank hardwood. The move to planks has ushered in numerous additional benefits to Mirth’s hardwood products. The planks make installation much easier and they create less waste to produce than their predecessors. Unchanged are the qualities that make Mirth’s American-made hardwood unmatched: tongue and groove construction, a high quality industrial-grade top coat and beautiful designs.

As of 2021, Mirth has expanded to include product lines in porcelain, wallpaper, vinyl and hardwood planks. The combination of competitive pricing and designer focused patterns appeal to a broad range of style-conscious customers and budgets. Sally is always imagining new designs and painting them from her home in Charleston, SC, and given the growth Mirth has displayed in the past year (three brand new collections in porcelain, hardwood and wallpaper), it is exciting to imagine where the company will find itself in five years time.