When we think about Airbnb, it’s easy to see how they’ve become such an incredible success story. For dreamers and movers alike, Airbnb has continually excelled not in selling physical accommodation, but selling a destination. Over the years, I have had the pleasure of visiting a number of the world’s most beautiful destinations, to meet with and stay at some truly incredible hotels. As a traveller, however, I know my first destination was not, in fact, at any of those places.