Design The Future Video: The Role of Brand Purpose in Hospitality Hotels/Hospitality, RSS News December 15, 2021 Skift Take: In this video from the 2021 Skift Design The Future event, we hear from Accor’s chief luxury and premium brands officer, Alexander Schellenberger about creative, dynamic, and purpose-driven brand building in the post-pandemic era. — Accor Group Read the Complete Story On Skift