Bruce is an architect at Premier Project Management. He has been involved in the hospitality design industry for twenty plus…
More about Bruce McClure ›Micaela Sheffield is a project designer at LEO A DALY in Dallas, Texas. She graduated from the University of Kansas (Rock Cha…
More about Micaela Sheffield ›Traci joined the hospitality industry 9 years ago. In early 2022 she brought her experience to Exxir Capital. Exxir Capital i…
More about Traci Reed ›Bruce is an architect at Premier Project Management. He has been involved in the hospitality design industry for twenty plus years. He has worked at various design firms before moving to the ownership side at Omni Hotels and now Premier Project Management. Bruce is starting his fifth year on the Dallas Board and has enjoyed working with NEWH and looks forward to more opportunities ahead with NEWH.
Micaela Sheffield is a project designer at LEO A DALY in Dallas, Texas. She graduated from the University of Kansas (Rock Chalk!) with a BFA in Environmental Interior Design and a Certificate of Entrepreneurship. Micaela has nearly 5 years of experience in the hospitality industry, beginning her career as a design intern at Flick Mars in 2015. After graduation, Micaela moved from Philadelphia to Dallas, TX to accept an interior designer position at LEO A DALY. Her favorite things include: her family dog, Harper, summer vacations to Lake Tahoe, and frozen margaritas. 2021 is her third year on the NEWH board.
Traci joined the hospitality industry 9 years ago. In early 2022 she brought her experience to Exxir Capital. Exxir Capital is a development group in Dallas, Texas that focuses primarily on mixed use development within the Bishop Arts District.
Traci’s passion for design began at an early age, creating her first furniture set at 11. While a collegiate basketball scholarship led to her first degree in Professional Studies, her love for design brought her back to school to obtain her second degree in Interior Design.
She married her husband two years ago and recently welcomed a baby girl in September of 2022. She enjoys traveling and loves spending time with her new family. In her down time, she prefers reading and completing jigsaw puzzles.